Designer, NYC

Chinah is introducing Americans to more traditional Chinese cuisine, with meals based on family recipes made using healthy and authentic ingredients. Breaking away from stereotypical take-out required a fun and flavorful identity inspired by the freshness of the food.

Output:
Brand Identity

Art Direction

Packaging
Web Design

Team:
Min Lew
Ross Gendels
Gabriela Carnabuci
Pedro Cardoso

Studio:
Base Design

Photo Credits:
Jenny Huang
Cody Guilfoyle

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