Designer, NYC

For over a century, FTD has innovated in the floral delivery market by creating an international network of independent businesses, and connecting them with customers around the world. Tapping into the joy that we all experience through giving, a fresh identity brings the brand up-to-date, while celebrating its local-first approach, rich history, and stories of its talented florists.

Output:

Brand Identity
Art Direction

Packaging
Web Design

Team:
Min Lew
Joseph Han
Gabriela Carnabuci
Pedro Cardoso

Studio:
Base Design

2-gabriela-carnabuci-ftd-card
4-gabriela-carnabuci-ftd-boxes
6-gabriela-carnabuci-ftd-tag
7-gabriela-carnabuci-ftd-instagram-story
8-gabriela-carnabuci-ftd-wildposting